Productized Service № 01 / The Refresh

I rebuild local brands in two weeks.

Timeline
14 days
Investment
$4,500
Built for
Local independents
The Refresh
Two weeks
Brand & website
$4,500 flat
Edit it yourself
Yours forever
The Refresh
Two weeks
Brand & website
$4,500 flat
Edit it yourself
Yours forever
The Refresh
Two weeks
Brand & website
$4,500 flat
Edit it yourself
Yours forever
01 / Why

Most local businesses look like every other business in their category.

That's not your fault. Your website was built off a template by someone in another state who's never been to your block. They picked colors from a dropdown. They wrote copy about passion and community. It looks fine. It also looks like every competitor's site within five miles.

You have a real business. Real customers. A real reason people pick you over the chain. None of that comes through online. The result is a brand that's quietly underselling everything you've actually built.

The Refresh fixes that. In two weeks. For one fixed price. With no ongoing dependence on me.

What you get
Six deliverables
Built once
Yours forever
No retainers
No surprises
What you get
Six deliverables
Built once
Yours forever
No retainers
No surprises
What you get
Six deliverables
Built once
Yours forever
No retainers
No surprises
02 / What you get

Six deliverables. Built once. Yours forever.

01
Logo or wordmark refresh
Refined, redrawn, or rebuilt from scratch, depending on what's there.
02
Color & typography system
A one-page brand sheet anyone on your team can follow.
03
Five-page Webflow site
Home, About, Services, Contact, plus one flexible page.
04
Ten social post templates
Editable in Canva. Drop in your own copy and post.
05
Brand handoff PDF
Everything documented. Hand it to anyone you hire next.
06
Webflow handoff & training
Sixty-minute walkthrough. You edit it yourself from then on.
03 / Investment

One price.
No retainers.
No surprises.

Flat rate
$4,500
50% to start, 50% on launch. Includes everything listed above. No retainers, no add-ons, no surprises.
04 / What it doesn't include

A short list, because scope creep is how good projects go bad.

Photography (use yours)
Copywriting beyond website body copy
E-commerce or custom integrations
Ongoing social media management
Paid advertising or campaigns
Custom illustration or original photography
Pages beyond the first five ($400 each)
Ongoing site maintenance or hosting
All of these are available separately if you need them. Most clients don't on day one. Knowing what's not in the box is what keeps the price honest and the timeline real.
05 / How it runs

Two weeks, start to finish. Three rounds of revisions.

Week 01 / Brand
Direction, logo, system.
  1. Sixty-minute kickoff. Goals, customers, competition.
  2. Brand audit and one-page strategic direction.
  3. Logo or wordmark presented in two directions. Pick one, refine.
  4. Color and typography system locked.
  5. Brand sheet delivered Friday.
Week 02 / Site
Design, build, launch.
  1. Site design across five pages. Reviewed Wednesday.
  2. Two rounds of design revisions, then build in Webflow.
  3. Social templates delivered alongside the site.
  4. Sixty-minute Webflow training so you can edit anything.
  5. Launch Friday. Brand handoff PDF in your inbox.
06 / Who runs this

Hi. I'm Noah.

I'm a creative director and designer based in Chula Vista. For fifteen years I've worked on brands you've heard of, leading global creative at Google, Fitbit, Huckberry, Heath Ceramics, Chrome Industries, and more.

The Refresh exists because most of the businesses I drive past every day deserve better than a $99 template. I'm putting senior agency-level craft into projects small enough to ship in two weeks, at a price that makes sense for an independent owner, not a venture-backed startup.

Creative Director
Fitbit / Google
Senior Designer
Huckberry
Creative Lead
Heath Ceramics
Creative Lead
Chrome Industries
07 / Questions

A handful, answered directly.

Why is this so cheap?
It isn't, really. It's productized. I've designed and built dozens of these. The scope is fixed, the deliverables are defined, and the process is dialed in. That's how I can charge a fraction of what an agency would and still make it worth my time.
Why Webflow?
Because you can edit it yourself. It hosts itself. When something breaks at 11pm, you don't need me. Custom-built sites are beautiful but they create dependencies you don't want and I don't want to be on the hook for.
What if I want more pages?
$400 per additional page, added at the start. Most refresh clients find five is plenty.
What if I hate it?
Three rounds of design revisions are included. That's enough for nearly any direction change. If after round three we still haven't landed somewhere you love, I refund 50% of the project fee and we walk away friendly. It's never happened.
Will you show the work publicly?
Yes. All projects appear in my portfolio at noahcharnow.com and may show up in case studies, social posts, or pitch decks. If something needs to stay confidential, a launch under embargo, a sensitive industry, anything you'd rather I not share, tell me and I'll honor it. Default is open.
Can you do something more custom?
Yes. The Custom tier starts at $10,000 and is built bespoke. Best for businesses that need something The Refresh isn't designed to do. Complex e-commerce, original illustration, custom interactions. Ask me about it.
Next step

Tell me about the business. I'll respond in 24 hours.

Or reach me directly at noahcharnow@gmail.com